The creative idea of this film came from a verse of poem “Remove all makeups and jewelry, get back to basics”, which was written by Southern Song Dynasty poet Lu You over a thousand years ago. The film conveys a life attitude of abandoning flashy lifestyle and getting back to simplicity. Even living in the bustling world, we choose to stay away from the hustle and seeking tranquility.
The film stimulated the morning mist with 3D visualization technique, it portrayed the building and surrounding landscape covered in the mist with a low contrast & low saturation tone, which provide people an artistic conception of traditional Chinese ink painting.
In addition, the traditional means of artistic expression resonated with the ancient Chinese Philosophy where the creative idea was generated.
詩詞有風骨，
建筑有靈性，
繪畫有意境。
當詩詞、建筑、繪畫相互交融，
就有了《鉛華洗盡，珠璣不御》。
這部作品的創意，
源于900年前詩人陸游的《秋波媚·曾散天花蕊珠宮》
“鉛華洗盡，珠璣不御”
寓意褪去浮華，返璞歸真的人生哲理。
這部作品的美術，
脫胎于中國傳統的水墨神韻。
數百層三維模擬的晨霧，漸隱于其中的場景，
恰似宣紙上的墨暈和留白。
中國古人的智慧和審美，
跨越千年，依然激發著我們的靈感...
The Best Commissioned Architectural Film at CGarchitect Architectural 3D Awards 2019
Finalist in the Best Animation Commercials at Animation Effects Awards Festival 2019
DANS Digital, Luohu Stadium, No. 48, Jinger Road, Luosha Road, Luohu District, Shenzhen City, Guangdong Province
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